Munich Re Risk Management — Omnichannel Campaign Design
Reinsurance, primary insurance, and insurance-related risk solutions
My role: Art Director • Lead Digital Designer
For Munich Re’s evolving brand system, I led visual direction and digital design across interactive brochures, display advertising, and CRM concept extensions. The goal was to create a flexible campaign framework that could scale across channels and adapt to different product offerings while maintaining clarity, trust, and brand consistency.
Properties Risk Management Interactive Brochure
The interactive PDF was designed to support quick scanning and guided navigation, helping brokers and partners access key information without overwhelming long-form layouts.
Interactive brochure design establishing core messaging, visual hierarchy, and navigation patterns used across campaign extensions.
Munich RE Banner Ad Creatives
To support multiple lines of business within the same campaign framework, color blocking and imagery were used strategically to differentiate between personal lines and service line offerings while preserving overall brand recognition. Variations in layout, messaging emphasis, and visual tone were also developed to support A/B testing and performance optimization across placements.
Scalable display assets using color blocking, imagery, and layout variations to differentiate offerings and support performance testing across placements.
Campaign Extension: Email Concepts
To support a cohesive multi-channel rollout, I adapted the display creative into email concepts built from the same visual system, adjusting color application and messaging emphasis to reflect different offerings while preserving overall brand recognition. Layouts were designed with modular content blocks to support flexible CRM deployment and future campaign variations.
These addtional layout variations explore how campaign visuals translate to Munich Re’s service line solutions that provide reliable coverage and expert risk support to help protect underground utilities and maintain continuity of service.
Hero module introducing the service line offering with strong visual hierarchy and brand color blocking to immediately establish audience and message focus.
Modular feature cards designed for flexible CRM use, allowing content to be rearranged or swapped while maintaining consistent layout and brand presentation.
Editorial-style content area extending campaign visuals into insight-driven communication, supporting ongoing engagement beyond core product messaging.
Modular email layouts translating campaign visuals into CRM-ready components designed for flexible content updates and audience targeting.