Lahti’s Jeep Dealership Campaign
Automotive creative that blends strong visual storytelling
From concept to execution, I create high-impact automotive campaigns that balance bold creative, brand consistency, and real-world performance across email, digital, and in-market assets.
Jeep Cherokee — Concept Motion Study
My role: Art Direction, AI Prompt Developer, Designer, Editor
This concept video was created to explore how AI-generated footage can be shaped through art direction and editing into usable marketing content. I began by gathering visual references and establishing a cinematic mood, then built rough storyboard frames in Firefly to guide shot composition and camera movement. From there, I authored and refined prompts to generate footage aligned with the concept, selected and edited clips for pacing and continuity, added simple text overlays, and produced both web hero and social-friendly versions of the same asset to reflect real placement needs.
Big Finish Digital Campaign
My role: UX Designer and Developer
I designed and developed a monthly email campaign, and web banners for Lahti's Jeep. Each month, the campaign was centered around a specific theme, allowing for tailored content and OEM promotions. This thematic approach ensured consistency throughout, engaging visuals, and relevant offers, enhancing customer interest and drive traffic to the dealership. It featured a clean layout and strong calls to action to encourage click-throughs.
Utilizing the Jeep brand style guide along with my selected images and typography for these carousel slides and GMB posts, the message evokes a sense of safety, ease, and the joy of reaching a beautiful destination.
As the lead designer and developer, I crafted cohesive assets for the Big Finish Event — Get Ready for Snow sales campaign.
This is an example of the responsive HTML web banners I designed and developed for dealership websites.
Web Page Carousel & Pop-ups
Series of Google My Business posts
Responsive HTML Email
Designed and developed for Lahti’s Jeep® Big Snow Event, and a monthly email broadcast which highlights cars on sale and special offers at the auto dealership. It includes assets, images and typography I crafted to attract customers and boost traffic to the website and drive sales.
(click image to view)