I create brand-led experiences that are clear, cohesive, and built to perform. Blending art direction, UX strategy, and hands-on execution, I turn big ideas into scalable marketing systems.
Brand Systems Digital Experiences Print, Packaging & Retail
Healthcare
Pharmaceutical
Biotech
Risk Management Insurance
Automotive
CPG
Home & Gift
Food & Manufacturing
Printing & Manufacturing
Technology
brand strategist + UX designer + production expert
Specific Projects—especially those for biotech, pharmaceutical, and highly regulated clients—are password protected due to confidentiality requirements.
I design systems and marketing assets that get used—packaging that ships, displays that sell, and digital campaigns that scale. My approach balances strong visual storytelling with production-ready execution across print and digital channels. This selection represents publicly shareable work, additional projects are available upon request.
Designed scalable digital assets for Munich Re’s risk management insurance initiatives, supporting clarity, consistency, and global use.
Designed printed packaging and point-of-purchase displays for Yankee Candle, creating seasonal retail storytelling that balanced brand impact with cost, production efficiency, and in-store usability.
Digital asset systems designed for Jeep dealerships—supporting consistent branding across web, email, and social touchpoints.
One of my specialties is crafting engaging email campaigns that drive conversions and enhance brand visibility. I have strong working knowledge of HTML and CSS, with experience executing email campaigns through Marketo, Veeva Vault CRM, and external email marketing platforms. Additional work spanning regulated, enterprise, and confidential brands is available upon request.
*SME in Veeva Approved Emails
Designed to drive timely offers and customer action.
Marketing design and development for multi-client CRM environments.
I create brand identities designed for use—structured systems that scale across channels and experiences. Rather than focusing on decorative marks, my work emphasizes clarity, consistency, and adaptability.
MOTIV8TED is an example of this approach, developed as a full identity system with a strong visual foundation.
creative direction
brand strategy
typography
logo identity
print & packaging
ui/ux
front-end dev
web & email design
video editing
motion graphics
