My role: Design Lead and Art Director: Met with client to discuss project details. After conducting research and gathering materials, I proceeded to create sketches and wireframes. Three design concepts were presented from Figma (In this case I had three strong layouts I wanted to show). When the chosen design was finalized and approved for production, I developed the HTML email template and uploaded to Marketo CRM for deployment.
Objective
This Marketo email campaign needed to raise awareness about a streamlined process for completing prior authorization prescriptions that are guaranteed to be accepted by health insurance companies.
The Brief:
- This will be deployed to targeted audiences through Marketo in the dental healthcare segment.
- Refer to website for request for pateint information. Include Access Enrollment Request copy.
- CTAs:
1. Download ICD codes
2. Fill out prescription form on website
3. Fax form to insurance company. - The information needs to be easy to follow and provoke prompt action.
Uses responsive design to ensure the email adapts to various screen sizes.
Focused on a clean, uncluttered design and kept images and text blocks simple to enhance readability.
Used larger buttons and color blocking to make it easy for users to understand and navigate.
Layout & Design
- The client was presented with 3 design options
where contrasting colors were used to highlight important information and CTAs while maintaining a cohesive brand look. The client ultimately decided on option #3. After regulatory review submission, we were asked to remove the header graphic to meet regulatory requirements. The design was reworked slightly by focusing on the typography in the header.
Feedback
The marketing team was impressed with the swift turnaround and the creativity demonstrated with a prescription form to use as reference. They were thrilled with the results.
