GoodieKrunch™ is a small, start-up company located in New England that produces and sells healthy snacks made with coconut. They started in 2017 and can be found in farmers markets, grocery stores and online.

Branding, Digital Marketing and UI Design

Objective: GoodieKrunch needed to make a slight change to their logotype to give it more "punch," and develop a new marketing campaign to drive more traffic to their online store.

Solution: Market research to gain an understanding of the company's mission and relate the value proposition and brand story to new customers while building a loyal customer base. I also provided assets for a branded look and created a style guide for printed and digital marketing channels.

HTML5 Web and Email Design and Development

Fully responsive landing page and email template.

As part of a marketing campaign, these designs introduce branding elements and a story to build a strong customer relationship. Both were designed in XD. Assets were created in Illustrator and Photoshop. The html/css was written using Visual Studio Code.

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