GoodieKrunch™ is a small, start-up company located in New England that produces and sells healthy snacks made with coconut. They started in 2017 and can be found in farmers markets, grocery stores and online.
Objective: GoodieKrunch needed to make a slight change to their logotype to give it more "punch," and develop a new marketing campaign to drive more traffic to their online store.
Solution: Market research to gain an understanding of the company's mission and relate the value proposition and brand story to new customers while building a loyal customer base. I also provided assets for a branded look and created a style guide for printed and digital marketing channels.
Fully responsive landing page and email template.
As part of a marketing campaign, these designs introduce branding elements and a story to build a strong customer relationship. Both were designed in XD. Assets were created in Illustrator and Photoshop. The html/css was written using Visual Studio Code.
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