B2C Email Marketing Design & Dev
Role: Design Lead and Developer. Designing custom email designs and implementing brand compliant guidelines for each client, and working with their individual CRMs.
Process: Each dealership email begins with a quick wireframe sketch, and I create a theme and color palette based on the offer and season of the year. I then start sourcing the needed auto images, and creating the hero images and assets. I develop the html with modular-responsive templates, then test in Litmus and optimize for best performance.
Skills: Art Direction XD Photoshop HTML/CSS Litmus Testing Constant Contact Wordpress Dealeron CRM Dealer.com
Mini and BMW of Darien
New Cars Arriving Daily Sales Event
Never Pay Over MSRP
End‑of‑Year Holiday Sales Event
Client: Crown Cadillac
New Models in Stock
Fall Savings Event
Client: Prestige Volvo
Care By Volvo
Holiday Sales Event
