B2C Email Marketing

Project Details: Designing custom email designs and implementing brand compliant guidelines for each client, and working with their individual CRMs.

Programs, Languages Used: Photoshop, HTML5, Litmus Testing, Contstant Contact, Dealeron, Dealer.com, Wordpress

Process: Each dealership email begins with a quick wireframe sketch, and I create a theme and color palette based on the offer and season of the year. I then start sourcing the needed auto images, and creating the hero images and assets. I develop the html with modular-responsive templates, then test in Litmus and optimize for best performance.