B2B Email Marketing Campaigns

Project Details: Branding campaign targeting auto dealerships. With a whole new team and vison for two companies, I was tasked with breathing some new life into the existing brands.

Programs, Languages Used: Photoshop, Illustrator, AfterEffects, HTML5, Litmus Testing, Constant Contact.

Process: I began by sketching wireframes and then moved to XD to create the layout and a color palette based on the existing brand colors — and adding some new colors to help express the intended message of the campaign. I sourced photographs, and created additional assets such as logotypes and animations. Once the layout and graphics were completed, I coded modular html templates, tested in Litmus and optimized as needed.

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